Mohammad Marwan Al-Qudah
Mohammad Marwan Al-Qudah (also written Mohammad Qudah) is a marketing and business development manager based in Amman, Jordan. He has worked in digital marketing since 2014 across Jordan and Saudi Arabia and is currently Marketing & Business Development Manager at CoderZ For Software and Training.
What I actually do
I started in performance advertising and e-commerce, then found that most budgets are not lost in the ad itself but after it: a lead nobody follows up, a salesperson who repeats the price without understanding the customer, or registration numbers read as if they were collected revenue.
So my work covers the whole path: the ad, the lead, the CRM and follow-up, the sale and the collection. I measure marketing by what reaches the sales team and the bank account.
What my work combines
- Performance advertising: Google Ads, Meta, TikTok, Snapchat and X, tracked through GA4 and Google Tag Manager.
- E-commerce growth: average order value, bundles and offers, Google Merchant Center, and the Salla and Zid platforms used by Saudi stores, plus Magento and OpenCart.
- Sales operations: pipeline design and definitions, follow-up standards, and using CRM data in marketing decisions.
- Training: more than 3,000 hours delivered in digital marketing, paid advertising and performance strategy.
Career
Some roles between 2017 and 2019 were project contracts that overlapped in time. I list them as they were.
- January 2021 to present
Marketing & Business Development Manager
CoderZ For Software and Training, AmmanI manage a team of 12 and report directly to the CEO. I lead marketing, growth and go-to-market strategy for programs in software development, data, artificial intelligence, cybersecurity, UX and project management, from paid channels through to enrollment. With colleagues and management I took part in building the CRM frameworks, the follow-up standards and the Discovery system. I went deep into the CRM database, and neglected leads were converted into customers, some for development, solutions and consulting services. My work there also includes the alumni program «طمّني عليك», which reconnects with the academy's graduates, collects their feedback and answers their questions.
- June 2025 to December 2025
Digital Marketing Consultant
Argan Package, Saudi Arabia (alongside my role at CoderZ)Advisory work on performance, e-commerce and growth strategy.
- April 2024 to June 2025
Digital Marketing Manager
Argan Package, Saudi Arabia (alongside my role at CoderZ)Led a team of eight and built playbooks for the main ad platforms. Results from this period include a 400% increase in sales of slow-moving products within 7 days and a SAR 70 rise in average basket value within 3 months.
- January to November 2019
Senior Digital Marketing Specialist
Kharabeesh, Swift / HungerStation project (project-based)PPC and CPA campaigns, conversion and performance analysis.
- January 2018 to July 2019
Senior Digital Marketing / Advertising Specialist
Kharabeesh, LINE Live project (project-based)Launch support, user acquisition in the Middle East and creative testing.
- October 2017 to October 2019
Head of Digital Marketing
Sharphit Technologies, AmmanStrategy, execution and B2B lead generation through SEO and PPC.
- February 2017 to May 2018
Digital Marketing Manager
Myshopping, Jordan and Saudi ArabiaE-commerce marketing, traffic quality and conversion.
- January 2014 to July 2017
Digital Marketing Executive
MarkaVIP, Saudi marketSEO, SEM, content, email, and brand and product campaigns.
Credentials
Official names and validity dates.
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Google Trainer Skills Assessment
Google's skills assessment for trainers. Credential ID 161370708.
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Google Ads Search Certification
Credential ID 161405505.
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Microsoft Advertising Search Certification
Search advertising certification from Microsoft Advertising.
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AI-Powered Performance Ads Certification
Credential ID 156268044.
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Earlier certifications
Google Analytics Individual Qualification, Shopping Ads, AdWords Display Advertising and Meta Audience Network.
Get in touch
For consulting, leadership roles or training.