Average basket value up SAR 70 within 3 months
At Argan Package in Saudi Arabia, Mohammad Marwan Al-Qudah raised average basket value by SAR 70 within 3 months through re-categorization, content, bundles and offer structure.
- +SAR 70
Rise in average basket value within 3 months.
- +35%
Increase in sales within one month from targeted bundles, a separate result at Argan Package.
The situation
Argan Package is an online store in Saudi Arabia, where I worked as digital marketing manager and then consultant between April 2024 and December 2025.
The idea
More orders need ad budget. More per order needs better arrangement inside the store. The second is cheaper, and its effect stays after the campaign stops.
What I did
I worked on four things together: product categorization, content, bundles and offer structure.
The result
Average basket value rose by SAR 70 within 3 months. Separately at Argan Package, targeted bundles produced a 35% increase in sales within one month. Bundles built there included one for damaged-hair care and one for athletes.
The limits of this result
The four tools worked together, and I cannot attribute the rise to any single one. The basket value before and after belongs to the company and I do not publish it. The figures are from my campaign records and have not been audited by a third party.
What you can take for your own store
Read average basket value by category and product, not as one number for the store. The detail is in How to raise average order value.