Market research before you spend on ads

I research the market, the competitors and the audience before any money goes into advertising, and give you written answers to four questions: who buys, what they compare you with, what they pay, and what the market is missing.

Someone in the meeting said the market needs this product. Everyone agreed, and nobody asked whether a single buyer had said so. The price was set by looking at one competitor. The platform was chosen because the team already knew it. Two months into advertising, the questions that belonged before launch start arriving. Market research moves them back to the start, while changing your mind still costs little.

Who this is for

You are about to launch a product, program or service and have not tested demand outside your own team.
You have advertised for months and the leads ask for something other than what you sell.
You are entering a category with older competitors and want to know where the open space is.
You have several ideas for the next product and budget for one.

What it covers

Name the decision the research serves
I start from the question your management is waiting on: launch a product, choose a segment, or enter a new category. Research tied to no decision ends up as a file nobody opens.
Read what buyers search for and ask
Search terms, customer questions in messages and comments, and the objections logged in your sales records and CRM. This is the buyer's language before anyone has shaped it into an ad.
Take competitor offers apart
What each competitor sells, to whom, on what promise and at what published price. I read their pages and live ads the way a buyer comparing three options reads them.
Talk to real buyers
Short conversations with customers who bought and people who did not, wherever you can give me access. An objection that comes up in more than one conversation is worth more than a long survey.
Write down the gaps and openings
What buyers ask for and cannot find, and what every competitor promises in the same words. Each gap comes with its evidence and how confident I am in it.

What you receive and when

A written report answering the four questions, each conclusion shown with its source and my confidence in it, followed by a presentation to management. Timing depends on the case: how many segments and competitors, and how easy buyers are to reach. The fee is set by scope.

What I need from you

A description of the product or program as it stands today, read access to sales data, the CRM and any ad accounts, and the names of customers willing to have a short conversation.

From my record in this kind of work

CoderZ
Where I carry out market, competitor and audience research to identify new programs, market gaps and commercial opportunities. The effect of that research has not been measured as a number, so I quote none.
12
People I manage directly at CoderZ, reporting to the CEO.

The figures are from my campaign records and have not been audited by a third party. One company's results do not guarantee the same for another.

Common questions

What do I do with the report once I have it?

Two decisions rest on it. What you say and to whom is the work of positioning and offer design. Where you show up and on what budget is the work of the go-to-market plan. The report is written to feed both, whether you do them with me or with your own team.

How long does market research take?

It depends on the case. One product for one segment in one market is a different job from several programs across several segments. I set the timing after seeing the product and the data you already hold.

I already advertise. Do I still need market research?

You do if campaigns bring leads that do not buy, or buyers keep asking for something you do not sell. If the doubt is about the account settings themselves, start with a Google Ads account audit.

Does the research set my price?

No. It shows the prices competitors publish and what buyers say they pay today. The pricing decision stays with you, since you know your costs and margin.