Training for marketing and sales teams
I have delivered more than 3,000 hours of digital marketing training and hold the Google Trainer Skills Assessment, valid until September 2028. I train in Arabic and English, in Amman, remotely, and on site in Saudi Arabia.
Training on the trainees' own accounts
I teach what I practice every day. A trainee leaves with an account set up properly, a plan or a report in which they applied the material to their own work, not with slides about concepts.
Topics
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Google Ads from setup to reading
Account structure, keywords and match types, Performance Max, conversion definitions, and reading reports to reach a decision.
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Paid advertising on social platforms
Meta, TikTok, Snapchat and X: targeting, creative, testing, and splitting budget between platforms.
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Analytics and measurement
GA4, Google Tag Manager and Looker Studio: what to measure, and how to build a dashboard that answers management's questions.
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Connecting marketing to sales
Defining a qualified lead, follow-up standards, the discovery conversation, and reading the CRM. For marketing and sales teams together.
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E-commerce marketing
Average order value, bundles and offers, Google Merchant Center, and moving stock.
Formats and details
What formats are available?
A one-day workshop, a program of several sessions, or hands-on coaching for a team on its own accounts. Content is built around the team's level and tools.
Who is it for?
Marketing and sales teams in companies, and training providers and universities. I have trained at CoderZ, at Middle East University and Zarqa University in Jordan, and online for organizations and academies in Saudi Arabia, the UAE and Kuwait, with trainees from the banking sector and private companies in several fields.
Where and in which language?
In person in Amman, on site in Saudi Arabia when I travel for it, and remotely anywhere. In Arabic or English.
What credential do you hold as a trainer?
The Google Trainer Skills Assessment, credential ID 161370708, issued in September 2025 and valid until September 2028. Other credentials are listed on the About page.
Request a program
Tell me the organization, the number and level of trainees, the topic and an approximate date.