Wholesale and B2B sales channel development

I help a brand that sells to consumers open a wholesale channel: from the wholesale offer to the first distributors and business customers.

Who this is for

  • You sell only to consumers and want a channel that depends less on advertising.
  • Wholesale enquiries arrive and nobody follows them up with a clear offer.
  • You want distributors in regions or countries you do not cover.

What it covers

  1. The wholesale offer

    Prices, quantities and terms that make the offer worthwhile for both sides.

  2. Target customers

    Which kinds of buyers and distributors suit the product.

  3. Acquisition

    The channels to reach them and the first outreach messages.

  4. The follow-up path

    Recording opportunities and following them to agreement.

  5. Distribution by region

    When a distributor is given regional exclusivity, and on what terms.

What you receive and when

A written wholesale offer, a target list, and a follow-up path your team works from. The time depends on the product and the target markets.

What I need from you

Product costs and margins, production capacity or available stock, and who on your team will follow up with customers.

From my record in this kind of work

  • 15

    New wholesale customers at Argan Package in Saudi Arabia after establishing its wholesale sales department.

  • 3

    Countries the distribution reached outside Saudi Arabia: the UAE, Iraq and Spain, with exclusive distribution inside the Kingdom in the Eastern Province and Jeddah.

The figures are from my campaign records and have not been audited by a third party. One company's results do not guarantee the same for another.

Common questions

Does this suit any store?

It suits a business with its own product or distribution rights and a margin that can carry a wholesale price. A store reselling others' products on thin margins usually does not fit.

Do you do the selling yourself?

I build the offer and the path and train whoever follows up. Day-to-day contact with customers stays with your team.

Wholesale and B2B sales channel development

After you write, I usually reply within two working days.