Sales of slow-moving products up 400% within 7 days

The situation

Argan Package is an online store in Saudi Arabia, where I worked as digital marketing manager and then consultant between April 2024 and December 2025. The store carried products that moved slowly, and those tie up capital and warehouse space.

The idea

In most stores marketing knows what is selling and the warehouse knows what is piling up, and the two tables are rarely put side by side to answer one question: what should we advertise this week? The campaign started from that question.

What I did

• Combined sales data and warehouse data into one reading to identify the slow-moving products.
• Ran targeted discount campaigns at 50% for part of them.
• Another part was not moved by discount: I re-presented the product by explaining its results more clearly and focusing on them, and changed the target audience completely.

The result

Sales of slow-moving products rose by 400% within 7 days, and more than 5,000 products were cleared in this work.

The limits of this result

A percentage increase on slow-moving products starts from a small base and looks large. It is a result reached within one week, not a permanent rate. A 50% discount eats into margin, so the campaign should be judged by the cash it freed, not by the percentage alone. Sales values belong to the company and I do not publish them. The figure is from my campaign records and has not been audited by a third party.

What you can take for your own store

Before asking for a bigger budget, put the sales report and the stock report on one sheet. The products that need advertising are not always the ones that sell most. The method in detail is in Moving slow stock with your own data.