Average order value program
I raise what a customer buys per order by arranging the store itself: categorization, content, bundles and offer structure.
Who this is for
- Order count is healthy and value per order is low.
- Customer acquisition cost is rising and you want more profit from the same traffic.
- You rely on store-wide discounts to move sales.
What it covers
Reading the basket
Average order value by category and product, and what is bought together.
Categorization and content
Arranging products and descriptions so a customer finds what completes the purchase.
Bundles
Bundles built around a specific need, not random grouping.
Offer structure
Offers and free-shipping thresholds that encourage a larger basket without burning margin.
Measurement
Tracking basket value, items per order and margin per order.
What you receive and when
A written plan, then implementation with your team and a regular review of the numbers. The time depends on the store and the size of the catalog.
What I need from you
Access to the store's reports, sales data by product, and approximate margins.
From my record in this kind of work
- +SAR 70
Rise in average basket value within 3 months at Argan Package in Saudi Arabia, through categorization, content, bundles and offer structure.
- +35%
Increase in sales within one month from targeted bundles at Argan Package. Bundles built there included one for damaged-hair care and one for athletes.
The figures are from my campaign records and have not been audited by a third party. One company's results do not guarantee the same for another.
Common questions
Does this mean raising prices?
No. The aim is for the customer to add a product they need, not to pay more for the same product.
How long before the effect shows?
It depends on order volume. At Argan Package it showed within 3 months; that is one store's figure, not a promise.
Average order value program
After you write, I usually reply within two working days.