Google Ads account audit

I review your Google Ads account and hand you, within about 48 hours, a ranked list of where budget is wasted and what to fix first.

Who this is for

You spend on Google Ads every month and do not know whether the account is in good order.
An agency or employee runs the account and you want an independent view.
Cost per conversion has risen and you do not know why.

What it covers

Conversion definitions and tracking
What the account counts as a conversion, and whether it matches what you consider a result.
Search terms and negative keywords
What your ads actually appear for, and how much spend goes to terms that are not yours.
Campaign structure and match types
Whether the structure lets you control budget and read results.
Performance Max
What the search terms and channel reports reveal about where spend goes.
Location and language targeting
Whether your ads reach people who are actually in the market.
Bidding and landing pages
Whether the strategy suits the data volume, and whether the page completes the ad's promise.

What you receive and when

A written report ranked by impact, with evidence from the account for every finding, and a walkthrough session. About 48 hours from the moment I have read access; longer for large or multiple accounts.

What I need from you

Read-only access to the Google Ads account, and to GA4 if you use it.

From my record in this kind of work

~$4M
Google Ads spend I have managed cumulatively, on the HungerStation and LINE Live projects.

The figures are from my campaign records and have not been audited by a third party. One company's results do not guarantee the same for another.

Common questions

Do you carry out the fixes?

The audit ends with the report and the walkthrough. Your team carries out the fixes, or we agree on that as separate work.

Does the audit cover what happens after the ad?

This audit covers the account itself. If the problem is in follow-up and sales, the marketing and sales pipeline audit fits better.