Establishing a wholesale sales department: 15 customers and exclusive distribution in the Eastern Province and Jeddah
At Argan Package in Saudi Arabia, Mohammad Marwan Al-Qudah established the wholesale sales department, adding 15 new wholesale customers and exclusive distribution in the Eastern Province and Jeddah, with distribution reaching the UAE, Iraq and Spain.
- 15
New wholesale customers after the department was established.
- 3
Countries the distribution reached outside Saudi Arabia: the UAE, Iraq and Spain.
The situation
Argan Package is an online store in Saudi Arabia, where I worked as digital marketing manager and then consultant between April 2024 and December 2025.
The idea
A store that sells only to consumers pays for every order with an ad. A wholesale customer buys in quantity and comes back without a new ad. A wholesale channel eases dependence on ad spend and opens regions the store does not reach on its own.
What I did
- Established a wholesale sales department in the company.
- Worked on acquiring wholesale customers and regional distribution opportunities.
- Built distribution partnerships, and exclusive distribution was secured in the Eastern Province and in Jeddah.
The result
15 new wholesale customers, exclusive distribution in the Eastern Province and Jeddah, and distribution reaching the UAE, Iraq and Spain.
The limits of this result
I do not publish the value of wholesale sales or the terms of the agreements, which belong to the company. The number of customers says nothing about the size of each. The figures are from my records and have not been audited by a third party.
What you can take for your own company
If you have your own product and a margin that can carry a wholesale price, the wholesale enquiries that arrive by chance and get ignored may be a whole channel waiting for a written offer and someone to follow up.