Marketing that answers for revenue, not clicks
I am Mohammad Marwan Al-Qudah, a marketing and business development manager in Amman. I follow the money from the ad to the bank account and fix the link where it breaks.
- Ad
- Lead
- Follow-up
- Sale
- Revenue
Figures from my campaign records
Each figure comes with its time frame, place and method, because a number without context means nothing.
- +400%
Increase in sales of slow-moving products within 7 days at Argan Package in Saudi Arabia, from a campaign built on sales and warehouse data.
- +SAR 70
Rise in average basket value within 3 months at Argan Package, through re-categorization, content, bundles and offer structure.
- ~$4M
Google Ads spend I have managed, cumulatively, on the HungerStation and LINE Live projects.
- 3,000+
Hours of training I have delivered in digital marketing, paid advertising and performance strategy.
These figures come from my own records and CV and have not been audited by a third party. The detail behind each is in the case studies.
How I can help
Four areas with defined pieces of work under each. The detail is on the services page.
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Revenue diagnostics
A Google Ads account audit in about 48 hours, a marketing and sales pipeline audit, and a technical SEO audit for stores.
All diagnostic work: Revenue diagnostics -
E-commerce growth
Merchant Center, average order value, slow-stock clearance and a wholesale channel, for stores in Saudi Arabia and Jordan.
E-commerce growth: E-commerce growth -
Sales systems and leadership
Sales pipeline and CRM design, team enablement, marketing leadership, and Saudi market entry.
All services: Sales systems and leadership -
Training for marketing teams
Programs and workshops on paid media, analytics and connecting marketing to sales, for companies and training providers.
Training programs: Training for marketing teams
Case studies
What was wrong, what I did, and what changed.
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Sales of slow-moving products up 400% within 7 days
How a campaign built on sales and warehouse data raised sales of slow-moving products by 400% within 7 days at Argan Package in Saudi Arabia.
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Average basket value up SAR 70 within 3 months
How average basket value rose by SAR 70 within 3 months at Argan Package in Saudi Arabia through categorization, content, bundles and offer structure.
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Establishing a wholesale sales department: 15 customers and exclusive distribution in the Eastern Province and Jeddah
How a wholesale department was established at Argan Package in Saudi Arabia: 15 new customers, exclusive distribution in the Eastern Province and Jeddah.
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Google Merchant Center and organic search at Argan Package
Google Merchant Center at 25% ROI within 3 months and organic sales up 15% within 4 months after Search Console fixes, at Argan Package in Saudi Arabia.
Articles
Practical views on advertising, sales and online stores, written for the person who decides.
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High ROAS, Failing Business: What the Ratio Leaves Out
ROAS divides reported conversion value by ad spend. It ignores margin, cancellations, returns and unpaid orders. Here is what to read beside it every week.
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More Leads, Fewer Sales: Lead Quality vs. Volume
A lower cost per lead can mean fewer sales. How to define a qualified lead with sales, send CRM stages back to Google and Meta, and read cost per sale instead.
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What Sales Should Find Out Before Quoting a Price
Five things a salesperson should learn before quoting a price, how to record them in the CRM, and how discovery protects the marketing budget.
Start with the problem
Tell me what is not working. I usually reply within two working days with what I can do and what I cannot.