For those hiring a marketing and business development leader
Mohammad Marwan Al-Qudah is a marketing manager who has worked since 2014 in Jordan and Saudi Arabia, manages a team of 12 today, reports to the CEO, and has managed about USD 4 million in Google Ads cumulatively, on the HungerStation and LINE Live projects.
At a glance
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Level
Marketing and business development manager. Current role: Marketing & Business Development Manager at CoderZ For Software and Training since January 2021.
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Team size
12 direct reports at CoderZ today; I report to the CEO. Alongside it, a team of eight at Argan Package.
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Budgets
About USD 4 million in Google Ads cumulatively, on the HungerStation and LINE Live projects.
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Markets
Mainly Jordan and Saudi Arabia, with regional projects across the Middle East.
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Sectors
E-commerce, technical training and education, consumer apps, and B2B services.
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Tools
Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, X Ads and Microsoft Advertising; GA4, Google Tag Manager, Search Console, Merchant Center, Looker Studio and Power BI; Salla, Zid, Magento and OpenCart; CRM systems.
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Languages
Arabic, native. English, professional.
What I add to a leadership team
My work combines four areas: paid advertising, reading data, sales operations and CRM, and training. So I can talk to the head of sales and the finance director in their own numbers, and build a team and train it.
Roles I discuss
Marketing and growth leadership roles in Jordan and the Gulf: marketing manager, head of digital marketing or growth, or a role that combines marketing and business development. I also discuss fractional or advisory work for companies that do not need a full-time hire.
Some dates overlap, and here is why
My work at Argan Package (April 2024 to December 2025) ran alongside my role at CoderZ. The dates of MarkaVIP and Myshopping also overlap in 2017, as do Myshopping and Sharphit between 2017 and 2018. The two Kharabeesh projects (LINE Live and Swift / HungerStation) between 2018 and 2019 were project-based work, and their dates overlap with my role at Sharphit Technologies. The full record is on the About page.
Examples of the work
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Sales of slow-moving products up 400% within 7 days
How a campaign built on sales and warehouse data raised sales of slow-moving products by 400% within 7 days at Argan Package in Saudi Arabia.
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Average basket value up SAR 70 within 3 months
How average basket value rose by SAR 70 within 3 months at Argan Package in Saudi Arabia through categorization, content, bundles and offer structure.
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Establishing a wholesale sales department: 15 customers and exclusive distribution in the Eastern Province and Jeddah
How a wholesale department was established at Argan Package in Saudi Arabia: 15 new customers, exclusive distribution in the Eastern Province and Jeddah.
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Google Merchant Center and organic search at Argan Package
Google Merchant Center at 25% ROI within 3 months and organic sales up 15% within 4 months after Search Console fixes, at Argan Package in Saudi Arabia.
To talk about a role
Send the role description or reach me on LinkedIn. I send my full CV on request.