Marketing team enablement and playbooks

I turn the way your team works from individual habits into written playbooks and procedures, and train the team on them using your own accounts.

Who this is for

The team executes and results change whenever a person changes.
You hired a new team and it needs one way of working.
You want to move off the agency and build the capability in-house.

What it covers

Assessment
Reviewing roles, the current way of working and the gaps.
Platform playbooks
How to work on each platform: structure, testing, budget and reporting.
Working procedures
The campaign cycle from idea to report, and who owns each step.
Metrics and reporting
What is measured, when, and how it is presented to management.
Hands-on training
Sessions on the company's accounts, not generic examples.

What you receive and when

Written playbooks, working procedures, a report template and training sessions. The time depends on team size and the number of platforms.

What I need from you

Read access to the accounts, and time set aside by the team for the sessions.

From my record in this kind of work

8
People I led at Argan Package, for whom I built playbooks for X, Google Ads, Meta, Snapchat and TikTok.
−30%
Reduction in workflow delays at Argan Package after resolving bottlenecks in campaigns, content and delivery.
3,000+
Hours of training I have delivered, including training of trainers.

The figures are from my campaign records and have not been audited by a third party. One company's results do not guarantee the same for another.

Common questions

How is this different from a training course?

A course transfers knowledge. This work leaves behind documents and procedures the team works from after I am gone. For courses see the Training page.

Do you work with a small team?

Yes. A team of two needs a written way of working more than most, because one absence stops the work.