Where it sits on the path: Ad · Lead · Revenue
Google Ads management: an account measured by profit, not clicks
From an account run on clicks and report averages, to one that tells you each month what you spent, how many orders or customers came, and how much was left as profit.
I run the Google Ads account for your store or company in Saudi Arabia or Jordan, month by month: I read the whole account, fix tracking so it counts an order or qualified customer the way you do, then work on the account every week. At the end of each month you get a one-page report: what you spent, how many orders or customers came, and what I'll change next month and why.
Whoever runs your Google Ads is usually judged by what the account measures: clicks, conversions, cost per conversion. You live with what's left in the bank after stock, shipping and returns. I run your account on the second number.
Is this what you need?
- The campaigns have run for months, and nobody can say which ones make money and which lose it.
- Whoever runs the account sends a report every month, and it never says what they changed or why.
- We raised the budget, and sales didn't rise in proportion.
- Nobody on our team keeps an eye on the account, so it stays as it is until the problem shows up in sales.
- We want to start Google Ads without paying full price for trial and error.
Why it happens
Most accounts that lose money don't lose it on one bad ad. They lose it because nobody has opened them for weeks: new search terms eating the budget, a Merchant Center warning that became a disapproval and pulled products out of campaigns, a conversion counted twice so automated bidding learns from the wrong number. To me, monthly management isn't a new campaign every month. It's someone opening the account every week and fixing what moved.
Most of my weekly decisions are small: a negative keyword here, budget moved from a thin-margin product to one that earns there. They add up, and by month end they show in your sales sheet, not just in the Google Ads dashboard.
What I do, in order
I read the whole account before I change anything
The first month starts where an account audit starts: what the account calls a conversion, which searches it spends on, and where Performance Max spend goes. If you've already had the audit, we start from its report.
I fix tracking before any new campaign
For a store on Salla, Zid (the Saudi store platforms) or anything else, I make sure every order reaches Google Ads once, with its value, and isn't counted by both the platform's built-in integration and a tag added by hand or imported from GA4. Then I adjust orders refused on delivery or returned, so bidding doesn't learn from sales that never happened. For a company that sells by phone or WhatsApp, I'd rather the account learn from the qualified customer your sales team records in the CRM than from every form fill. That needs each lead saved with its click ID (GCLID) or the email and phone your site captured, because a chat that opens straight from a WhatsApp button carries neither, so I set that capture up first. If qualified customers are few, the account learns from an earlier CRM stage with an estimated value until there's enough data.
I build campaigns on what you sell and what each product earns
Search campaigns for queries that show buying intent; Shopping or Performance Max for stores with a clean product feed in Merchant Center (if yours isn't, Merchant Center setup comes first); and a separate campaign for your brand name, with the brand excluded from Performance Max, so it doesn't flatter the account average or hand its credit to other campaigns. A thin-margin product doesn't get the budget of one that earns more.
Every week, inside the account
I read the search terms report, Performance Max's included, and add negative keywords, terms like "free", "jobs" or "PDF" when they have nothing to do with what you sell. I change bid targets and budgets when there's enough data to judge, not every week for the sake of it, because each change sends smart campaigns back into learning. I test headlines and descriptions. For stores, I watch Merchant Center warnings and account issues before they turn into disapprovals or a suspension, and fix the cause of disapproved products so they return to ads.
I set a ceiling per order, and budget against it
We work out the most you can pay for an order or a customer before you lose money, after VAT, product cost, shipping, payment fees, cash-on-delivery refusals and returns, then set a target below it that leaves you a profit. I raise spend where the extra orders still cost less than that target, not just the average, and cut it where they don't. Before Ramadan and White Friday I recheck that line, because discounts eat into the margin it was built on. You can run the same numbers in the campaign profit calculator.
A one-page report at the end of each month
What you spent, how many orders or qualified customers came, what each cost against the target, what I stopped, and what I'll test next month. Then we go through it together in a short online meeting.
What you receive
- Tracking fixed first, before any new campaign, counting each order or qualified customer once, with its value; where the link needs your developer or CRM, a dated written plan
- Weekly management of campaigns, keywords, negative keywords, bid targets and budget
- Merchant Center monitoring if your store sells through Shopping: warnings and account issues before they become disapprovals or a suspension, and the fix for disapproved products
- A written one-page monthly report, and an online meeting to go through it
- The account stays in your name, with its billing, data and campaigns
What I need from you
- You hold Admin on the Google Ads account and own its payments profile. If a previous agency controls it, we move access and billing to you before any change
- Standard access for me on the Google Ads account for day-to-day work; management needs edit access, not read-only. I'll need you to use your Admin access once at the start: to accept my manager account's link request and to link Merchant Center and Google Analytics
- Standard access to Merchant Center and the Editor role in Google Analytics 4, if you use them
- Your approximate margin per product category, and refusal and return rates if you know them
- One person on your side who answers questions, and an update on order or customer status at least weekly, ideally automated from the store or CRM
What this does not cover
- The ad budget itself; it's paid to Google directly
- Meta, Snapchat and TikTok ads; we can agree those as separate work if you need them
- Building the site or landing pages from scratch; I write the changes and your team makes them. If the account needs it, I bring in an execution team under a separate agreement
- A guaranteed sales figure or a guaranteed position in Google results
After we work together, you will be able to
- Know each month what one order or customer cost you, and whether it's under the line where you make money.
- Pay less, week after week, for searches that have nothing to do with what you sell.
- Most of the budget goes to the products and campaigns that make money.
- Understand from the monthly report why costs went up or down, without opening the account yourself.
This is for you if you are
A store owner advertising on Google
Your monthly spend keeps growing, and you want someone who holds each campaign to completed orders and profit.
A company that sells by phone or WhatsApp
Ads bring calls and WhatsApp messages, and you want the account to learn from the deals your sales team actually closes.
A business starting Google Ads
You want to start with correct tracking and campaigns built on your margin, and small, deliberate tests instead of open-ended trial and error.
From my work
I've managed about USD 4M in Google Ads spend, cumulatively, on the HungerStation and LINE Live projects in 2018–2019, as project-based work through Kharabeesh. On HungerStation the work was campaign management, conversion analysis, budget decisions and stakeholder reporting; on LINE Live it was user acquisition, creative testing and forecasting. At Argan Package, a Saudi brand that sells through its online store, I led a team of eight from April 2024 to December 2025, alongside my CoderZ role, and built playbooks for the ad platforms, Google Ads among them.
Questions
What does monthly management cost?
A fixed monthly fee set by the work: the number of campaigns and products and what the tracking needs, not a percentage of your ad spend, and you have it in writing before we start. If you'd rather start smaller, the account audit for online stores has a fixed price and tells you what your account needs before you decide.
What's the difference between the audit and monthly management?
The audit is a single read-only pass over the account: within about 48 hours you get a ranked fix list that your team or agency carries out. Monthly management is ongoing work with edit access: I make the fixes myself, then work on the account every week and report every month. If someone already runs your account and you want to know whether it's run well, the audit is usually enough.
Does the fee include the ad budget?
No. You pay the ad budget directly to Google with the payment method on your account, and see it on its invoices. My fee is fixed and separate from it, not a percentage of it, so I gain nothing from you spending more.
What's the smallest budget worth managing?
There's no single number for every business. The budget has to bring in enough orders or customers to judge a campaign, and that depends on the cost per click in your field and on your margin. If yours is below that, I'll tell you before we start, not two months in.
When will I see results?
The start is for tracking and building, and automated campaigns spend it learning from the new data. I don't promise an early jump; I promise your first monthly report will show you where the money was leaking and what changed.
Does the account stay mine?
Yes. I work inside your account by linking it to my manager account, not in one I create in my name, and the invoices, data and campaigns stay yours. If we stop, you remove the link yourself and everything stays as it is.
A Google Ads agency, or one person running your account?
Either can work, and the test is the same for both: is the account in your name, with Admin on your side? Does the report put completed orders or qualified customers next to spend, not clicks alone? Does whoever runs it know the most you can pay for an order before you lose money? For the difference between an agency and a consultant, see Marketing Consultant vs Agency vs In-House.
Is a "Google Ads manager" a tool or a person?
Someone searching "Google Ads manager" may mean one of four things. A manager account is a separate kind of Google Ads account that a consultant or agency uses to run client accounts without owning them; it's what I link to yours. Google Ad Manager (in Arabic, literally «مدير إعلانات Google») is a different product for publishers and apps selling ad space, not for advertisers. Or they may mean a job with that title, or a person who runs their campaigns. This service is the last one.
Read before you ask
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Ask for a monthly management proposal, and send me a link to your store or site
From an account run on clicks and report averages, to one that tells you each month what you spent, how many orders or customers came, and how much was left as profit.