Slow-moving stock campaigns
I identify from your sales and warehouse data what needs to move, then build a targeted campaign for it instead of a discount across the whole store.
Who this is for
- Stock is tying up capital and warehouse space.
- Products are nearing the end of their shelf life or season.
- You tried a store-wide discount and it sold what would have sold anyway.
What it covers
Identifying slow movers
Reading sales and stock together: days of cover and sell-through for each product.
Choosing how to move it
A targeted discount, a bundle with a fast seller, or presenting the product to a different audience.
Re-presenting the product
Some products do not need a discount; they need their result explained and a different audience.
The campaign
A campaign aimed at the chosen products, with a clear duration and budget.
Measurement
Margin and cash freed, not unit count alone.
What you receive and when
The list of products and the method for each group, then a campaign carried out and a results report. The time depends on the size of the stock.
What I need from you
Sales and stock reports by product, cost or margin, and access to the ad accounts.
From my record in this kind of work
- +400%
Increase in sales of slow-moving products within 7 days at Argan Package in Saudi Arabia, from a campaign built on sales and warehouse data.
- 5,000+
Products cleared in that work, some at a 50% discount, others by explaining the product's results more clearly and changing the target audience completely.
The figures are from my campaign records and have not been audited by a third party. One company's results do not guarantee the same for another.
Common questions
Is a discount always the answer?
No. At Argan Package part of the stock moved without relying on a discount, by explaining what the product does and showing it to a different audience.
Does discounting hurt the brand?
Repeated store-wide discounting does. A targeted discount on specific products for a fixed period is different, and is judged by the margin it returns.
Slow-moving stock campaigns
After you write, I usually reply within two working days.