Personal Details
- Birthday: 1985 september 29
- Marital: Single
- Nationality: Jordan
- Skype: mqudah
- PHONE: 7864 – 22 – 999
- EMAIL: info@mqudah.com
ABOUT ME
As a seasoned Digital Marketing Expert with over 10 years of experience, I have honed my skills in driving successful marketing campaigns and creating meaningful connections between brands and their audiences. My expertise spans a wide array of digital marketing channels and strategies, and I am consistently focused on delivering measurable results that align with business objectives
In addition to my core competencies, I possess specialized expertise in Google Merchant Center and Google Ads, enabling me to maximize the potential of e-commerce businesses and drive high-quality traffic to their websites
Throughout my career, I have had the privilege of presenting numerous courses in Jordan, KSA, and Turkey, sharing my knowledge and passion for marketing and digital marketing with fellow professionals. This experience has allowed me to refine my communication and teaching skills, and further solidify my expertise in the digital marketing landscape.
EXPERIENCE
Partner
Shoqaq.comIstanbul – TurkeyChief Digital Marketing Manager
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(2 YEARS 2 MONTHS)
KharabeeshAmman – JordanSenior Digital Marketing | PPC/CPC/CPA Account specialist
Service agreement executive through kharabeesh.com
PPC/CPC/CPA Account specialist ( Swift Project )
In my role as a Senior Digital Marketing Specialist at the Swift Hunger Station project, I’ve been at the forefront of creating, planning, and managing a diverse portfolio of PPC/CPC/CPA campaigns across a multitude of digital channels. My responsibilities have encompassed overseeing and optimizing existing campaigns, analyzing trends, and making data-driven decisions to enhance campaign performance and ROI. Further, I’ve been instrumental in fostering business development and building strong relationships, while producing in-depth analyses and reports of campaigns. My ability to present these insights effectively to a range of audiences has been pivotal in driving strategic decision-making and project success.
Senior Digital Marketing – Advertising specialist ( Line Corp. Project )
Commencing in January 2018, I embarked on a new role with Line Corp. throw Kharabeesh , one of the world’s fastest-growing mobile messenger apps, as an Advertising and Digital Marketing Specialist. I was privileged to be a part of the team launching Linelive.com in the Middle East and Arab region. This role allowed me to leverage my expertise in digital marketing and advertising to contribute to the successful launch and growth of the platform in these key markets.
In my role, I’ve been instrumental in evaluating potential new digital vendors, managing external relationships, and staying current with industry trends to maintain a competitive edge. I’ve developed accurate monthly forecasts of lead volume and costs, which have been crucial in aligning with my team and assisting in overall strategy development. My responsibilities have also included creating daily, weekly, and seasonal reports on the web, email communications, and blog analytics. I’ve ensured the accuracy and currency of website content, and have identified opportunities to improve internal processes and procedures. I’ve also supported our social media coordinator and various marketing initiatives, and have researched current online marketing concepts, strategies, and best practices. I’ve been responsible for maintaining technical consistency across our blogs, and have utilized company technology and resources to streamline work and maintain high levels of accuracy. I’ve also performed ongoing creative testing to maximize performance across marketing channels such as affiliate, email, and marketing. I’ve worked in a fiscally responsible manner, tailoring my approach to seasonal demands, and have utilized reporting to set and reach performance goals. Additionally, I’ve supported other marketing projects and initiatives as required, and have utilized available outlets, including video and social media channels, identifying new resources and opportunities for improvement
2 YEARS
Sharphit TechnologiesAmman – JordanHead of Digital Marketing
As the Chief Digital Marketing Manager, I assume a leadership role in directing all dimensions of our digital strategy, overseeing meticulous planning and execution from inception to delivery, with a steadfast emphasis on measurable ROI. My commitment extends to crafting a website that authentically embodies our seriously creative brand. Collaborating seamlessly with the campaigns and communications teams, I ensure optimal message impact through strategic deployment across digital channels.
My remit encompasses enhancing our digital brand visibility to resonate effectively with both clients and employees, concurrently advancing inbound lead generation through strategic digital activities. Pioneering innovation, I spearhead the adoption of cutting-edge marketing technology aligning with our ambitious goals.
Integral to my responsibilities is the rigorous measurement and analysis of data to drive continuous improvement. Drawing upon extensive hands-on B2B digital marketing experience, I proficiently navigate CMS and automation platforms, specializing in SEO, PPC, Google Analytics, and implementing CRO strategies. Rooted in a comprehensive understanding of user journeys and digital engagement, I strategically guide our digital initiatives towards unparalleled success, adhering to SEO best practices for heightened online visibility and impact.
7 MONTHS
Qatari Jordanian Investment Group ( QJIG )Amman – JordanDigital Marketing for Real Estate Lead generation specialist
In my role as a Lead Generation Specialist, I have played a pivotal role in devising innovative strategies to cultivate and sustain customer interest in prominent real estate projects. Notable among these ventures are the QJ in Amman Abdullah Ghosha Street, featuring a commercial building with 14 showrooms and 42 offices, and The View complex, an opulent apartment complex. I take pride in achieving remarkable success, with a 65% sales accomplishment for both projects within a mere five months.
My responsibilities encompass the end-to-end management of integrated demand generation campaigns tailored for prospects and customers. This involves the development of external messaging content and collateral strategically designed to bolster the appeal of our real estate projects. Through a comprehensive understanding of analytics, I continually assess and refine our online strategies to ensure optimum effectiveness.
My expertise extends to the optimization, tracking, and evaluation of marketing spend across various channels, including content syndication, social media, and online platforms. I have introduced novel approaches to engage consumers on social platforms, launching customized campaigns meticulously targeting highly specific markets. Collaborating closely with the sales team, I communicate and optimize the impact of demand-generation marketing strategies, demonstrating my ability to influence teams without direct authority
(1 YEARS 5 MONTHS)
MarkaVIPAmman | Saudi ArabiaDigital Marketing Manager
In my capacity as the Digital Marketing Manager at MarkaVIP, an e-commerce platform in Saudi Arabia, I’ve been privileged to shape and execute the company’s digital marketing strategy. My responsibilities span crafting and implementing comprehensive marketing campaigns across diverse digital channels, including SEO, SEM, content marketing, email marketing, and social media. A particularly gratifying aspect of my role involves leveraging data analytics to meticulously monitor campaign performance, extracting actionable insights that have significantly elevated our web traffic, customer engagement, and conversion rates.
Beyond overseeing campaigns, I’ve played a pivotal role in managing our online brand and product campaigns, demonstrating a profound understanding of our competitive landscape and the intricacies of the Saudi Arabian market. This insight enables me to tailor our marketing efforts effectively, ensuring resonance with our target audience.
Collaboration with the sales department has been integral to my role, where detailed market and competitor analyses have informed strategic product recommendations, contributing to notable sales and revenue growth. My commitment extends to continuous improvement, identifying opportunities for process optimization, implementing cutting-edge technologies, and staying abreast of the latest digital marketing trends.
In essence, my tenure as the Digital Marketing Manager has been marked by strategic leadership, data-driven decision-making, and an unwavering focus on driving growth and enhancing customer experience through innovative digital marketing strategies. Witnessing the tangible impact of these efforts on the company’s success has been an immensely rewarding experience
SKILLS & LANGUAGE
RECOMMENDATIONS
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Bob DoeDirector of Engineering
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Bob DoeDirector of Engineering